Increase
Your Web Site Visibility - Search Engine Consultants SEARCH
ENGINE CONSULTANTS - WHY? Do
I need a Search Engine Consultant To Increase Traffic To My Web Site? Search
Engine Consultants have varying levels of knowledge in search
engine optimisation skills and usually promise to get you to the
top of Google. There
is no guarantee of getting top in Google... The
golden rule of getting high visibility in Google searches is 'Relevance'.
The first thing your search
engine consultants will ask is a list of primary keywords you are
looking to be found under. The search
engine consultants will normally request access to your web site FTP
to optimise your content as a primary objective. They will ensure the relevant
keywords are included in your page content to provide content for Google to cache.
Each page should be treated as an individual advertisement for your business targetting
your primary keywords. My
Search Engine Consultant Hasn't Asked Me For FTP Access To My Web SIte. Why? Search
Engine Consultants attract traffic to your web site via other methods. This can
usually involve submitting your web site to hundreds of smaller search engines
scattered throughout the internet to boost your link popularity. Your search engine
consultant should also amend your page content to target to strengthen the submissions
as traffic will only be generated for a short period. A
search engine consultant company contacted me with a promise to increase traffic
to my site? Ask the search
engine consultant how they are intending to achieve the increase in
traffic and if the search engine traffic will be targetted to your products and
services. High volume traffic is great
as long as the visitors require your products and services. Your
web site is like a shop on a busy high street - Everybody looks in but if you
don't have what they want they will soon leave. Search
Engine Consultants will usually contact you with a keyphrase or keyword that they
have researched for relevancy to your web site. Type it in in Google and check
how many results are returned for the search. Have a look through your web site
content and see if your site contains the phrase. If your site doesn't contain
the phrase it won't attract target search engine traffic via searches.
Less than 3-4 million results for the keyword would only require your content
optimising and submissions made to inform search engines of your site and its
site content. Ask your search engine consultant how much they charge and the possibility
of not being contracted for months of search engine consultation and optimisation. If
you employ a web site designer to make changes to your site, it would be a cost
effective suggestion to rewrite your page content to include the keyphrases you
are targetting and let your designer update the web site. If
you have a self maintained web site in which you can add page content or FAQ's
for example, simply add your own content. Ensure you use phrases that you require
to be found for. More
about Self Maintained Web Sites - Be Your Own Search Engine Optimiser Our
Self Maintained Web Sites optmise your content for you... Best
Practices for Search Engine Optmisation Is
your search engine consultant following these practices? The
Do's and Don'ts to Search
Engine Optimisation. Don't
deceive your users or present different content to search engines than you display
to users, which is commonly referred to as "cloaking."
Do provide relevant information that
will benefit or provide a service to users.
Avoid
tricks intended to improve search engine rankings. A good rule of thumb is whether
you'd feel comfortable explaining what you've done to a website that competes
with you. Another useful test is to ask, "Does this help my users? Would
I do this if search engines didn't exist?"
Do
implement good site architecture enabling users to access the relevant information.
Don't participate in link schemes designed
to increase your site's ranking or PageRank. In particular, avoid links to web
spammers or "bad neighbourhoods" on the web, as your own ranking may
be affected adversely by those links.
Do
provide or accept links from sites with good Page Rank that are of benefit to
your users.
Don't use unauthorized
computer programs to submit pages, check rankings, etc. Such programs consume
computing resources and violate the Quality guidelines - specific guidelines outlined
by many Search Engines.
Do submit
your web site information manually to directories and search engines to ensure
the relevant information is correct. Sitemaps and sitemap feeds provide excellent
means of providing the latest information about your site to search engines.
Avoid hidden text or hidden links for example
white text on a white background.
Do
implement good navigational hierarchy and web site architecture.
Don't use cloaking or sneaky redirects.
Do
provide pages containing relevant content to meta data.
Don't
send automated queries to Google. Do provide tools depending on the
nature of your sites content to allow users to access additional and useful information.
Don't load pages with irrelevant keywords. Do
provide relevancy in page content to keyword meta data. Write good content for
users not search engines. Good web site design will enable maximum search engine
optimisation.
Don't create multiple
pages, subdomains, or domains with substantially duplicate content.
Do
create more pages with content to support your product or services. More pages
provide a better chance of your site appearing high in search results
Don't create pages that install viruses, trojans,
or other badware.
Do create
pages without script errors and correct formatting.
Avoid
"doorway" pages created just for search engines, or other "cookie
cutter" approaches such as affiliate programs with little or no original
content. Do create pages with
good site architecture so users arriving from search engines can access the relevant
information. Each page on your web site is a potential gateway from a search engine.
Use each page as an individual advertisement and promotion for content keyphrases.
If your site participates in an affiliate program, make sure that your site
adds value. Provide unique and relevant content that give users a reason to visit
your site first. If you are unsure if your web site adheres to the
strict guidelines required by search engines contact
us today for an initial appraisal of your web site. ENQUIRE
TODAY! | 
