What Is Search Engine
Optimisation or SEO?
engine optimisation or commonly termed SEO,
is the process of increasing and more importantly improving
traffic generation to your web site from search engines
via a user search (organic search) from within search results.
This is usually promoted to you by Search
Engine Consultants, either in a random email in
your inbox or by cold calling.
The big goal in any web promotion or search
engine optimisation process is to achieve a higher
visibility by appearing higher towards number 1 in the search
results list after the user has entered their search phrase
or keyword. Hence, the more visitors it will receive from
major search engines or in effect any source of search made.
OUR WEBSITE SUBMISSION TOOL...
SEO - Search
Engine Optimisation carried out by search
engine consultants may target different kinds of
search, including searches made on directorys, affilliate
scheme sites, Google and other major image searches, local
searches, and more specific search
engines industry-specific to your website content.
The main strategy when taking on dvelopment towards optimising
a website for increased visibility and website traffic
is to consider how search engines algorythms work and the
psychological element on how and what people use regarding
keywords or keyphrases to find there required results.
Engine Optimising a website primarily involves editing
and adding content and additional scripting to both increase
its relevance and performance in visibility to specific
keywords and keyyphrases. This basically creates a more
search engine friendly website removing the barriers to
the indexing spiders of search engines that visit your site
to cache its content.
SEO is a term adopted by a generation of web developers,
web designers referring to consultants who carry out optimisation
projects on behalf of clients and their websites.
Search engine optimisers or Search Engine Consultants
may offer SEO as a unique service without offering
website, hosting or web design services as part of a seperate
Effective and long term SEO or Search Engine Optimisation
may require changes to the HTML source code of a web page
or the entire website. To do this access to your website
The 1ST Rule! RELEVANCE
- If Your Website Does Not Include It You Wont' Be Found
Usually with any SEO
engine consultants program comes the mention of
the term SEARCH ENGINE FRIENDLY, this is used to describe
web site designs, navigation elements, content management
systems and ecommerce websites that are easy to implement
the optmisation elements into.
REMEMBER! The 1ST Rule...
Content Is Golden
Static HTML websites tend to be a little more involved
but still can be easily remedid either adjusting the existing
page code or inegrating dynamic content.
More Traffic To Your Website?
often do you update your website?
BE AWARE! Some tactics
that SEO and Search
Engine Consultants use, known as black hat SEO or Spam
indexing, use methods that can actually cause more harm
with the ultimate sacrifice of having your site removed
from Googles Index or other major search engines indexes.
These include link farms and keyword stuffing that degrade
both the relevance of search results and most importantly
the visitors experience of search engines.
Search engines look for sites that employ these techniques
in order to remove them from their indexes.
The Solution Is Here!... Let us
take a look at your website and assess the barriers preventing
its maximum performance.
Lee Marsh Design, SEO
Engine Consultants can optimise your existing website
to enable a higher visibility in search engine results.
engine consultant and SEO website optimisation process
highlights the key factors in your website design and page
content that is effecting your visibility.
We will evaluate your website and implement
the changes needed to create a search
engine optimised and search
engine friendly friendly website.
Listed In Google
within 7 Days!