Lee Marsh Design - Web Design based in Chesterfield Derbyshire, domain names, hosting, site optimisation
Lee Marsh Design - Web Design in Derbyshire, domain names, hosting, site optimisation
Date Today: Wed Oct 22 21:34:41 2014 _

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WEB APPRAISAL

 

Increase Traffic To Your Web Site! Optimise your website...

 

This information is only a small part of fully optimising your web site for search engines to provide good keyword positioning. The golden rule of obtaining good search engine placement for your web site is 'Relevancy'.

Your web site content should be relevant to your meta data.

 

Use our free web site tool to assess your Meta Data is optimised for search engines

 

Enter your website address...

Web site Url:

 

TIP! Check additional pages on your web site... e.g. http://www.domain.com/services.htm

 

 

DO YOU KNOW?

HOW MUCH TRAFFIC AND WHAT KEYWORDS ARE ATTRACTING VISITORS TO YOUR WEB SITE?

Manage your website content as you would your high street business. We can provide in depth statistics on traffic and visitation to your website - ENQUIRE TODAY!

 

 

The Do's and Don'ts to Search Engine Optimisation.

 

Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as "cloaking."

 

Do provide relevant information that will benefit or provide a service to users.


Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"

 

Do implement good site architecture enabling users to access the relevant information.

Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighbourhoods" on the web, as your own ranking may be affected adversely by those links.

Do provide or accept links from sites with good Page Rank that are of benefit to your users.

Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate the Quality guidelines - specific guidelines outlined by many Search Engines.

Do submit your web site information manually to directories and search engines to ensure the relevant information is correct. Sitemaps and sitemap feeds provide excellent means of providing the latest information about your site to search engines.


Avoid hidden text or hidden links.

 

Do implement good navigational hierarchy and web site architecture.


Don't use cloaking or sneaky redirects.

 

Do provide pages containing relevant content to meta data.

Don't send automated queries to Google.

 

Do provide tools depending on the nature of your sites content to allow users to access additional and useful information.

Don't load pages with irrelevant keywords.

 

Do provide relevancy in page content to keyword meta data. Write good content for users not search engines. Good web site design will enable maximum search engine optimisation.

Don't create multiple pages, subdomains, or domains with substantially duplicate content.

Do create more pages with content to support your product or services. More pages provide a better chance of your site appearing high in search results


Don't create pages that install viruses, trojans, or other badware.

 

Do create pages without script errors and correct formatting.

Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.

 

Do create pages with good site architecture so users arriving from search engines can access the relevant information. Each page on your web site is a potential gateway from a search engine.

If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that give users a reason to visit your site first.

 

If you are unsure if your web site adheres to the strict guidelines required by search engines contact us today for an initial appraisal of your web site. ENQUIRE TODAY!