| Increase Traffic
To Your Web Site! Optimise your website... This
information is only a small part of fully optimising your web site for search
engines to provide good keyword positioning. The golden rule of obtaining good
search engine placement for your web site is 'Relevancy'. Your web site
content should be relevant to your meta data. Use
our free web site tool to assess your Meta Data is optimised for search engines
| Enter your website address...
| TIP!
Check additional pages on your web site... e.g. http://www.domain.com/services.htm DO
YOU KNOW? HOW
MUCH TRAFFIC AND WHAT KEYWORDS ARE ATTRACTING VISITORS TO YOUR WEB SITE? Manage
your website content as you would your high street business. We can provide in
depth statistics on traffic and visitation to your website - ENQUIRE
TODAY! The
Do's and Don'ts to Search
Engine Optimisation. Don't
deceive your users or present different content to search engines than you display
to users, which is commonly referred to as "cloaking."
Do provide relevant information that
will benefit or provide a service to users.
Avoid
tricks intended to improve search engine rankings. A good rule of thumb is whether
you'd feel comfortable explaining what you've done to a website that competes
with you. Another useful test is to ask, "Does this help my users? Would
I do this if search engines didn't exist?"
Do
implement good site architecture enabling users to access the relevant information.
Don't participate in link schemes designed
to increase your site's ranking or PageRank. In particular, avoid links to web
spammers or "bad neighbourhoods" on the web, as your own ranking may
be affected adversely by those links.
Do
provide or accept links from sites with good Page Rank that are of benefit to
your users.
Don't use unauthorized
computer programs to submit pages, check rankings, etc. Such programs consume
computing resources and violate the Quality guidelines - specific guidelines outlined
by many Search Engines.
Do submit
your web site information manually to directories and search engines to ensure
the relevant information is correct. Sitemaps and sitemap feeds provide excellent
means of providing the latest information about your site to search engines.
Avoid hidden text or hidden links.
Do
implement good navigational hierarchy and web site architecture.
Don't use cloaking or sneaky redirects.
Do
provide pages containing relevant content to meta data.
Don't
send automated queries to Google. Do provide tools depending on the
nature of your sites content to allow users to access additional and useful information.
Don't load pages with irrelevant keywords. Do
provide relevancy in page content to keyword meta data. Write good content for
users not search engines. Good web site design will enable maximum search engine
optimisation.
Don't create multiple
pages, subdomains, or domains with substantially duplicate content.
Do
create more pages with content to support your product or services. More pages
provide a better chance of your site appearing high in search results
Don't create pages that install viruses, trojans,
or other badware.
Do create
pages without script errors and correct formatting.
Avoid
"doorway" pages created just for search engines, or other "cookie
cutter" approaches such as affiliate programs with little or no original
content. Do create pages with
good site architecture so users arriving from search engines can access the relevant
information. Each page on your web site is a potential gateway from a search engine.
If your site participates in an affiliate program, make sure that your site
adds value. Provide unique and relevant content that give users a reason to visit
your site first. If you are unsure if your web site adheres to the
strict guidelines required by search engines contact
us today for an initial appraisal of your web site. ENQUIRE
TODAY! | 
